Research on new e-commerce mode of agricultural materials based on“ online to offline”

The presentation of creative operation mode of agricultural materials，the combination between agricultural materials supply and service，and the supplement of convenient，safe，high quality service to peasant are very important to the agricultural modernization. This paper presented a new e-commerce mode of agricultural materials based on“ online to offline”，namely“ agricultural materials firm+ e-commerce platform +logistics providers +farmer cooperative”，researched the measures to support this mode in the view of comparison and analysis of the existing three e-commerce modes of agricultural materials，according to the problems of high investment and risk，slow extension，which could not satisfy the present demand of agricultural materials.