Empirical research on agricultural tourism garden competitiveness evaluation

Based on the theory of value chain, a set of scientific and reasonable evaluation indexes system was built from four dimensions including tourism resources, marketing, production technology and management. Then G1 method was applied to determine weight-coefficient of each index and matter-element extension evaluation model was applied to evaluate the comprehensive competitiveness of agricultural tourism garden. Taking Guangzhou Vegetables Park as a case study, the feasibility and effectiveness of matter-element extension evaluation model was verified. The results showed that the competitiveness of tourism resources and production technology was at average level, while the garden was competitive in tourism traffic and production capacity. Meanwhile, the competitiveness of marketing and management was in poor condition and needed to be improved urgently