Evaluation and analysis of marketing ability of farmers' specialized cooperative 要Based on the survey data of 75 cooperatives in Xinjiang

This paper firstly proposed the index and method for evaluating the marketing ability of farmers' specialized cooperative, and then evaluated the marketing ability of the research data based on 75 cooperatives in Xinjiang.The results showed that atthough the number of cooperatives grew, but product sales promotion ability was poor, products deep processing and distribution ability was not strong, product brand ability needed to be further improved. Therefore, farmers' specialized cooperatives should strengthen agricultural marketing ideas to improve the value of agricultural products, enhancing cooperatives', marketing capability.