Empirical analysis on consumption satisfaction of agricultural products based on SEM model

Recently, the consumption problem of agricultural products in our country emerges a lot. This is the substantive problem for consumers satisfaction on agricultural products. In this paper, SEM model of consumption satisfaction from the perspective of consumers psychology was constructed, and the influence factors of consumption satisfaction taken from the fruit and vegetables 223 consumers from Tianjin as the sample were empirically analyzed. The results showed that the degree of consumption channel standardization had positive effect on the consumption satisfaction, and had different influence on various key factors of consumption satisfaction. Consumers爷cognition and their attention on related information had indirectly positive effect on the consumption satisfaction.