Research on development strategy of urban agriculture based on customer value

The urban agriculture plays many important roles in modern economical society, including supply of agricultural and sideline food, safe and healthy diet, keeping ecological environment, the third space construction and sustainable lifestyle exploration. Based on comprehensive literature research on connotation of the concept of urban agriculture, industrial structure and function value systematically, this article suggests the framework of urban agriculture strategic development plan based on customer value theory which is focus on modern industry competition and strategic theory. In addition, the urban agriculture strategic approach is to activate fully the entrepreneurial spirit of all kinds of market participate while ensuring its quasi-public product attributes at the same time.