Construction of SEM and influencing factors analysis on emergency behavior of rural residents in Guangdong

The Structural Equation Model (SEM) concerning the emergency behavior of rural residents in Guangdong province was constructed using the Theory of Planned Behavior (TPB), meanwhile it was analyzed empirically as well as amended and improved through the survey data, and the degree of main factors affecting the emergency behavior and the interaction among these factors was discussed. The results showed that the order of the influence degree of each factor from big to small was emergency perceived behavioral control, emergency subjective norm, emergency behavior intention and emergency quality condition. And significant positive correlation was found between emergency behavior attitude and emergency subjective norm, emergency perceived behavioral control. Finally, some suggestions were given to improve the emergency behavior of rural residents. factor