Status, dilemma and development proposal for Zhanjiang爷s shrimp industry

Shrimp industry, the pillar and characteristic industry in Zhanjiang, has formed obvious size effect. Under the new market environment, however, the competitive advantages confronted many challenges. Based on the systematical analysis in industrial status, several key obstacles restricted the industry development were thoroughly investigated from the enterprise framework and outer business environment. Then the integrated innovations from many parts including science and technology, management and service were put forward to enhance the product core competence in quality, cost, and brand. Meanwhile, the service function of government, bank and trade association could be innovated and perfected, resulting in a fair and easily available competition environment. By these, we can improve the core competitiveness from product advantage to industry advantage, and promote the private economy in Zhanjiang.