Influence factors about farmer's choice behavior of vegetable sales channel Taking Fengning County of Hebei province as an example

Taking professional vegetable producing areas as research region, this paper empirically analyzes farmers choice behavior of vegetable sales channel by Logit model. The results show that planting area, the number of varieties, planting years are main affecting factors, small businesses and farmers markets sales are still main channels of vegetable sale at the current period. Faced the small-scale farmers supplier, large supermarkets or processing enterprises will have high transaction costs so that they can not participate in origin procurement, which also limits the choice of farmerssales channel. Therefore, if we want to develop new large-scale procurement and supply chain, and to form orders for vegetable sales channel, farmers should form business units, like cooperatives, family farms.