Preliminary study on environmental optimization of agricultural technology innovation diffusion in Heilongjiang province

Taking Heilongjiang province as the research area, environment diffusion of agricultural technology innovation was defined and various environmental factors on agricultural technology innovation diffusion process were analyzed. From the aspect of diffusion environment revision on the basic Bass model, innovation and imitation coefficients'instability affected by the envionment were obtained. On the basis of diffusion environment in Heilongjiang province, optimizing countermeasures were proposed, including increasing the natural ecosystem and environment protection and promoting ecological civilization construction system; building a comprehensive, multi -level agricultural technology promotion network; promoting the development agency to promote information technology in rural areas;improving the overall quality of farmers and rural infrastructure.