Construction of the system of agricultural products brand recognition based on the main elements in Gansu Province

This article summarizes the theoretical index system of the brand recognition of agricultural products based on the main elements by the literature, makes use of the principal component analysis of SPSS software and Questionnaire survey method ,by the sample of 10 cities in Gansu Province, to verify theoretical index system and build GanSu provincial agricultural brand recognition index system. The results show that Gansu Province agricultural products brand recognition by the four elements and the analysis of 21 indicators, excluding the government's strength to crack down on fake and shoddy products, the way of the agricultural production, awareness of the quality safety of farmers, government's registration and management to agricultural products brand, government's protection to agricultural products brand, etc.