Study on the improvement countermeasures of farmersupermarket direct-purchase in Guangzhou

Farmer -supermarket direct -purchase helps to construct the integrated production and marketing chain, through participation in the cooperation of all parties, it achieves mutual development and win-win goal, which raises the income of farmers and enhances business efficiency, citizen爷s satisfaction, the government’s reliefs. Guangzhou has carried out the farmer-supermarket directpurchase efficiently, and have made certain achievements, but also faces development dilemma, in order to achieve sustainable development, it is necessary to take effective countermeasures to solve the bottleneck.