Perspectives of innovation and application of big date in agricultural science popularization

With the development of our economy and progress of the society, the object and purpose of agricultural science popularization has changed a lot. Its object expands to various practitioners involved in the agriculture industry and urban residents from the peasant. Besides, its purpose changes to take improving people’s livelihood from guiding the agriculture production to guarantee the livelihood. Meanwhile, the change of the information transfer mode makes the public surrounded by lots of information. How to accurately position the agricultural science popularization demands of different objects and achieve the correct and scientific popularization content from that information is the key problem under the current situation. This paper makes detailed elaboration on the above problems, and then puts forward some suggestions and ideas on how to utilize the big data innovatively and solve the problems.