Development strategy study of rural eco-tourism in economically underdeveloped area based on the SWOT analysis--A case research of Youji village in Quanzhou

This paper uses Youji village in Quanzhou as a case,then uses the SWOT analysis to find out the advantages, disadvantages,opportunities and threats of the sector to develop rural eco -tourism. The paper shows that eco -tourism can develop economic and protect natural and human resources in this sector. At last, this paper gives suggestions for toursim development in economically underdeveloped area, like receiving helps from governments, establishing the reasonable investment channels,training professional tourism management talent, planning rational tourism development and using multi-channel ways of marketing.