Countermeasures for High-quality Development of Agricultural Insurance in Guangdong Province

【Objective】In order to promote the high-quality development of agricultural insurance in Guangdong Province, and better meet the increasing demand for risk protection in the“agriculture, rural areas and farmers”, this paper attempts to analyze the development status of agricultural insurance and main problems in Guangdong Province, and put forward some countermeasures and suggestions.【Method】With the statistical data of agricultural insurance in Guangdong Province from 2007 to 2019 and the implementation of agricultural insurance policy in Guangdong Province, through the literature analysis method and comparative analysis method, the current situation and main existing problems in agricultural insurance are analyzed from six aspects including types of agricultural insurance, financial subsidy mechanisms, developmental level, market operating environment, farmers’ risk awareness of agricultural insurance and their sense of contentment.【Result】The types of policy-oriented agricultural insurance subsidies and the mechanism of agricultural insurance subsidies are relatively inadequate, the depth and density of agricultural insurance are lower than the national average, obvious monopolies exist in agricultural insurance operating agencies, and the farmers’ awareness of agricultural insurance and their sense of contentment are relatively low.【Conclusion】In order to promote the high-quality development of agricultural insurance in Guangdong Province, several solutions are proposed: constructing a multi-level agricultural insurance guarantee system, setting up a comprehensive agricultural catastrophic insurance mechanism, optimizing financial subsidy policies, enhancing the selection mechanism of insurance agencies, and optimizing and improving insurance services.