Analysis on effect factors on adopting behavior about social service of agricultural machinery in hilly mountainous areas of Guangdong province—Taking Longchuan county for example

According to 413 household survey data in hilly mountainous areas of Guangdong province，the research established two element Logistic model to analyze the factors influencing farmers' social service of agricultural machinery in hilly mountainous areas of Guangdong. The results show that the degree of farmers’ concurrent farming， farmers’ rice planting area and farmers’ own retention of agricultural machinery have important impacts on farmers’ adopting behavior of social service of agricultural machinery. However，the individual characteristics of farmers in hilly mountainous areas will not affect their decision to employ agricultural social services. In light of this，the research proposes to focus on improving the quality of rural labor，supporting job training for farm laborers looking for urban employment，while speeding up the land consolidation and transfer work，achieving the scale benefit of land resources，and to promote the healthy and sustainable development of agricultural social service，creating conditions for further development of agricultural machinery social service.