Impact factors of rural households’ willingness to participate in farmers’ professional cooperatives in poverty-stricken areas—Based on a survey of 320 rural households in Qinba mountain poverty-stricken areas of Sichuan province

Farmer cooperatives can pro-poor instinctively，and they can bring benefit to farmers and therefore help promote poverty alleviation. On this basis，by interviewing 320 non-cooperative rural households in 11 sample counties of Qinba mountain poverty-stricken areas of Sichuan province，this paper constructed an indicator system with the impact factors of rural households’ willingness based on the special characteristics of povertystricken regions，and applying Logistic regression model，this paper empirically analyzed the impact factors of rural households’ willingness to participate in cooperatives. Results indicated that，in poverty-stricken areas， rural households had weak willingness to participate in cooperatives. Whether having non-agricultural or village cadre experiences，the amount of family members engaging in agricultural activities and commercialization degree of agricultural products had significantly positive effects on the operating style and development recognition of cooperatives. Compared with non-poor households，registered poor households showed weaker willingness to cooperative participation. Additionally，inter-regional differences existed in the impact factors of participating willingness. At last，this paper put forword some policy implications to guide rural households in poverty-stricken areas to participate in cooperatives，including establishing a long-term mechanism of poverty，promoting the sustainable development of poverty-stricken areas cooperatives，etc.