Comparative analysis on export competitiveness of navel orange among Jiangxi，Guangxi， Guangdong，Fujian and Yunnan

Gannan navel orange is one of the most distinctive export agricultural products in Jiangxi province. Ganzhou city is the concentrated region for the Gannan navel orange，its navel orange planting area ranks the first place in the world. Through setting up and improving the sales of both production and marketing docking mechanism， Gannan navel orange has occupied the domestic market of navel orange sales. Under the background of the domestic market being saturated and the slow starting for the deep processing of navel orange，speeding up the Gannan navel orange export is an important breakthrough for the navel orange industry development. However，compared with the four provinces such as Guangdong，Fujian，Yunnan and Guangxi，the advantage of Jiangxi Gannan navel orange export is not very prominent. Jiangxi should actively learn from the four provinces’ export advantages and measures， promote the export competitiveness of Gannan navel orange，and broaden the space for Gannan navel orange industrial development.