Objective The new urbanization strategies provide new opportunities for farmers to increase their income, and adjusting its action path according to the specific impact of the new urbanization can promote the growth of farmers' income more effectively.

Method Based on the urban panel data of the Pearl River Delta region from 2010 to 2021, the kernel density estimation was used to analyze the dynamic evolution trend of farmers' income, and the fixed-effect model was used to empirically analyze the impact effect of the new urbanization level on farmers' income.

Result The results show that during the research period, the farmers' income level in the Pearl River Delta region has increased significantly, the sources of farmers' income are diversified, income from wages and salaries is still the main component, income from property such as housing rental has been an important source, the absolute gap between farmers' income levels between cities is expanding, and the income levels between the urban areas spread to the high value area and the spatial agglomeration characteristic is obvious, and the economic urbanization has the strongest effect on farmers' income. However, at present, the new urbanization development in the Pearl River Delta region still has some problems, such as low quality of urbanization, mismatch between supply and demand, large income gap between urban and rural areas, and shortage of land resources.

Conclusion It is suggested that when pushing the people-centered urbanization strategy in the Pearl River Delta cities. it should focus on improving the quality of urbanization of agricultural migrants and promoting the integration of agricultural migrants into cities; insist on optimizing the local industrial structure, vigorously developing non-agricultural industries such as modern service industry, and creating more jobs to maximize the farmers' income effect of urbanization.