Abstract: Analyzing the factors restricting the competitiveness promotion of Jujube industry in Akesu and proposing appropriate countermeasures，are important to improve the competitiveness of Jujube industry in Akesu. Based on the data of several main producing areas in Xinjiang，by Principal component factor analysis，this paper analyzed the competitiveness of Jujube industry in Akesu. The results showed that，the factors restricting the Jujube industry development in Akesu included climate，farmers，science and technology input，innovation of variety，storage and processing，and sales channels. Some countermeasures were put forward to promote the competitiveness of Jujube industry in Akesu，including adaptation to local conditions，strengthening guidance，structure adjustment，developing new markets，enhancing brand awareness and developing modern Jujube industry，improving the technological level and market circulation system，etc，to promote the healthy and rapid development of Jujube industry in Akesu.