Abstract: Based on the field survey data of 257 banana-growers from 12 counties (districts) in Guangxi, this paper used the binary Logistic model to empirically analyze the banana-growers爷priority of technical requirements as well as its influence factors. The results showed that the most needed technologies were pest control techniques, high -quality management techniques, fertilization techniques, and new varieties. And, characteristics of production policymakers, family factors, organizational factors, risk factors, and services of technology and information had varying degrees of impact on the behavior of banana-growers.