Abstract: “Laishui,Laiyuan,Yixian”poor area which is the demonstration area of poverty alleviation around the capital in the city of Baoding, is the main poverty alleviation area in Hebei province. The vegetable industry in the demonstration area plays an important role in promoting the poverty alleviation. In the present paper, SWOT matrix analysis method was used to analyze the internal and external factors which may influence the poverty alleviation development about the vegetable industry in the poor area. Based on the analysis result, the strategy matching method was proposed to raise some thoughts on the development strategies, then the related strategy countermeasures were put forward from the government, enterprises and farmer families to promote poverty alleviation by developing vegetable industry.