“互联网+”背景下农业产业链主体利益分配模型研究——基于合作博弈理论

    Research on the distribution pattern of the main interests of agricultural industry chains under the background of“ Internet +”—Based on cooperative game theory

    • 摘要: “互联网+”背景下,为了充分激发电子商务引入农业产业链后的效率和效果,基于合作博弈理论分析了农业产业链主体利益分配问题,构建了农业产业链主体利益的合作博弈模型。通过实例论证模型的可操作性,得到各利益主体满意的收益合理分配方案,避免了农户、加工商、销售商和电子商务平台之间利益平均分配现象,促进了“互联网+ 农业”中农业产业链的稳定和发展。

       

      Abstract: Under the background of“Internet +”,in order to fully stimulate the efficiency and effect of bringing e-commerce into the agricultural industry chain,based on the cooperative game theory,this paper analyzed principal benefit distribution of the agricultural industry chain and constructed a cooperative game model of principal benefit of the agricultural industry chain. Through demonstrating the operability of the model with examples, a satisfactory distribution plan for the benefits of various stakeholders was obtained. The Model avoided the equal distribution of benefits among farmers,processors,sellers and e-commerce platforms,and promoted the stability and development of the agricultural industrial chain under“ Internet + Agriculture.”

       

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