青岛市创新合作社农业电商模式研究

    Study on innovation of cooperatives agricultural e-commerce mode in Qingdao

    • 摘要: 通过分析合作社开展农业电商的必要性,探讨合作社农业电商模式的内涵特征,结合青岛市合作社农业电商发展基础、农业电商发展的典型模式与经验、农业电商发展面临的瓶颈等,提出青岛市合作社农业电商创新的纵向延展模式和横向拓展模式,建立合作社农业电商有效运行的内部管理系统和外部协调系统,并从加强政府引导与支持、加快合作社标准化体系建设、加深合作社农产品品牌化运营、加大农业物联网广泛应用及加速培养引进高素质农业电商人才等方面,提出青岛市合作社农业电商发展的对策建议。

       

      Abstract: Through analyzing the necessity of cooperatives in the agricultural e-commerce development, the paper discussed the connotation and features of cooperatives agricultural e-commerce mode. Combined with studying the development foundation of Qingdao cooperatives agricultural e-commerce,the typical mode and experience of agricultural e-commerce development,and the problem of development,the paper put forward the longitudinal extension and horizontal expansion mode of cooperatives agricultural e-commerce,then established internal management system and external coordinate system to insure effective operation of cooperatives agricultural e-commerce. The paper finally proposed suggestions of agricultural e-commerce development in Qingdao,like the government guidance and support,the construction of cooperatives agricultural standardization system,the branding operation of cooperatives agricultural products,the wide application of agricultural internet of things and the training and introduction of high quality agricultural e-commerce talents.

       

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