Abstract: Agricultural Things can use the Internet and other communication technologies to achieve agricultural information remote management control and intelligent management，combined with sensor，controller，and mobile terminal. It is an important manifestation of the development of intelligent agriculture. Telecom operators locate in the midstream of the Agricultural internet of things industry chain，which lead both sides to undertake initial sensing equipment manufacturers in the upstream and customer service terminal in the downstream. Therefore the strategic position of telecom operators is very important. This article used SWOT matrix to deeply analyze the strength， weakness，opportunity and threat of telecom operators in the industrial chain of agricultural internet of things. Based on above analysis，this article put forward the strategic choice of telecom operators in the future in the development of agricultural internet of things.